Director of Digital Content

How to achieve a director-level career in digital content strategy

You’re detail-oriented, yet creative; like to write; and enjoy the study of human behavior. Have you considered a leadership career in digital content strategy? Digital content managers work with content creators and marketers to keep websites on track and up-to-date. They also track data on where customers click and how long they stay on a site or particular Web page. They then use this data to continually make strategic site improvements to achieve digital marketing goals. It’s a marriage of art and science – a career in which you get to use equal parts of your left and right brain.

Digital content strategy career duties include:

  • Brainstorming ways to increase engagement via email, social and website interactions
  • Working with senior stakeholders to increase understanding of the importance of content in a digital environment
  • Developing, implementing and driving content strategies
  • Managing a team of writers, SEO and PPC professionals, and ensuring companies develop and deliver high-quality digital content

Although it is possible to rise in the ranks with a bachelor’s degree and several years of experience in new media communication, an ideal prospect will bring to the table a Master’s degree in Communication. Learn more about the 20-month online Master of Arts in Communication at Spring Arbor University.


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